The name Hacker-Pschorr stands for a Munich brewing tradition
crafted over centuries, and acclaimed far beyond the borders of Bavaria
throughout the entire world.
Already in 1417, there is mention of a “Preustatt in the Hagkagasse”
in the heart of Munich (Preustatt means ‘brewery’ in Old German). Today
the tradition is continued in the “Alten Hackerhaus” in the Sendlinger
Straße, where our beer is served and highly appreciated, not just by the
residents of Munich but also by guests from around the world.
name Hacker-Pschorr dates back to the marriage of Teresia Hacker and
Joseph Pschorr. Under the couple’s leadership, Hacker-Pschorr advanced
to become Munich’s leading major brewery in the 18th century.
Doing business in a sustainable and environmental manner combined with courage and innovation, that is “the heaven of the Bavarians”, a Hacker-Pschorr tradition since 1417.